Paco Alonso warns of decline in traditional markets after praising Dénia's

The municipal programme 'Dénia, City of Thought' included on Friday 21 October 2026 a lecture on the future of traditional markets, given by journalist and food writer Paco Alonso at the Juan Chabás Library in Dénia. The event was promoted by the Office of Innovation and Creativity of Dénia Town Hall.

A "apotheotic" space

Alonso described markets in general as "one of the great pillars of Mediterranean civilisation and the centre of our culture". Referring in particular to Dénia's Mercat Municipal, he said that "It is apotheotic" because of its uses and its connection to the territory, and noted that it offers "fresh produce and a well-defined territory".

An uncertain future

The speaker warned that, in general terms, the future of traditional markets is not encouraging. In his view, changing consumption habits and the conversion of some markets into spaces aimed at tourism put fresh, seasonal produce at risk. He added that the lack of generational succession lies behind the closure of fishmonger's, butcher's and delicatessen stalls.

Jesús Pobre and Marina Alta as benchmarks

As a counterpoint, Alonso cited the Mercat del Riurau in Jesús Pobre as an example, which he called "another jewel" for its role in supporting small producers, protecting the territory and preserving heritage. The journalist also argued that the Marina Alta region is the gastronomic hub of the entire Valencian Community: "You are the hub of the entire Valencian Community in the field of gastronomy", he said.

Alonso, author of the book 'The Culture of the Market', also noted that collaboration between producers and the hospitality sector helps many markets keep their activity alive.